Archive Issue
International Interdisciplinary Scientific Journal "Expert"
Volume 1, Issue 2
(December 2023 – January 2024)
Language of the original article: Ukrainian
УПРАВЛІННЯ ГОТЕЛЬНИМИ МЕРЕЖАМИ В УМОВАХ ВОЄННОГО СТАНУ В УКРАЇНІ
ABSTRACT. Due to the ongoing Russian-Ukrainian war and martial law in Ukraine, it is advisable to expand the scope of study of problematic issues related to the management of hotel chains under martial law in Ukraine by examining the current state of the industry and the experience of hospitality industry enterprises gained during this time, which has led to the relevance of the chosen topic for this scientific article. The article is aimed at analyzing the mechanism of functioning of international and national hotel chains in Ukraine and the peculiarities of management of hotel chains under martial law. The object of research is the management system of hotel chains under martial law in Ukraine. The subject of the study is a set of theoretical and methodological foundations for determining the essence and features of the hotel chain management system under martial law in Ukraine. The scientific novelty of the study is to summarize the arguments regarding the organisation and functioning of hotel chains in the current business environment and to systematize the scientific theoretical, methodological and applied foundations for determining and taking into account the peculiarities of hotel chain management during martial law in Ukraine. In order to reveal the subject of scientific research, the article uses such methods as observation and comparison (characteristic features and forms of functioning of hotel chains in the hospitality industry are determined), analysis and synthesis (the essential indicators of success in Ukraine and the world of certain hotel chains, management methods in crisis conditions are clarified), methods of statistics (recording the dynamics of development of hotel chains), methods of visualisation (graphical and tabular forms), classification (in terms of types, forms and factors of influence on the functioning of hotel chains), visualisation methods (graphical and tabular forms). The article summarises the arguments regarding the importance of state regulation in the hotel business and international and national requirements for the provision of hotel services under conditions of risk. The scientific theoretical, methodological, analytical and applied principles of the hotel business in the system of the legal field for compliance with the standards of functioning of international and national hotel chains under martial law are systematised. The results of the study can be useful for employees of the tourism and hospitality industry; researchers, teachers, students of higher education institutions, who study, in particular, the specialities "Tourism" and "Hotel and restaurant business".
Keywords: martial law, hotel industry, hotel chains, hotel services, hospitality industry, hotel management, hospitality market, Ukraine.
2. Blishchuk, K. M., & Kozak, I. I. (2021). Brendynh u sferi hotelnoho biznesu [Branding in the hotel business sector]. Efficiency of Public Administration, 68/69, 22–32. DOI 10.36930/506802
3. Boiko, V., & Bioko, L. (2023). Ukrainskyi rynok HORECA v umovakh voiennoho stanu ta yoho revitalizatsiia [The Ukrainian HORECA market under martial law and its revitalization]. Taurian Scientific Herald. Series: Economy, 93–99. DOI 10.32782/2708-0366/2023.16.12
4. Vstoiaty pid chas viiny: yak pratsiuiut hoteli Ukrainy [Surviving the war: how Ukrainian hotels operate]. (2022, July 21). Commercial Property. Available at: https://commercialproperty.ua/analitics/vstoyati-pid-chas-viyni-yakpratsyuyut-goteli-ukraini/
5. Goncharova, K., & Majumdar, O. (2022, September 22). U vidpustku pislia peremohy. Yak turbiznes vyzhyvaie pid chas viiny [On vacation after the victory. How the travel industry survives during the war]. RBC-Ukraina. Available at: https://www.rbc.ua/travel/vidpustkupislya-peremogi-k-turbiznes-vizhivae-1663770271.html
6. Derzhstat Ukrayini [State Statistics Committee of Ukraine]. (n.d.). Official website. Available at: http://www.ukrstat.gov.ua/
7. Dolha, H., & Khytrova, O. (2022). Upravlinnia hotelnym hospodarstvom u kryzovykh umovakh: realii sohodennia ta svitovyi dosvid [Management of hotel business in crisis conditions: Current realities and global experience]. Scientific Bulletin of Uzhhorod National University. Series: International economic relations and world economy, 41, 32–36. DOI 10.32782/2413-9971/2022-41-6
8. Ilnitska-Gykavchuk, G. (2022). Suchasnyi stan i perspektyvy rozvytku hotelnykh merezh v Ukraini [Current status and development prospects of hotel networks in Ukraine]. Economic Sciences. Bulletin of Khmelnytsky National University, 6(2), 26–29. DOI 10.31891/2307-5740-2022-312-6(2)-4
9. Kushniruk, H., & Dorosh, Yu. (2022). Pozytsionuvannia brendiv mizhnarodnykh hotelnykh merezh na rynku hostynnosti Ukrainy [Brand positioning of international hotel chains on the Ukrainian hospitality market]. Tourism and Hospitality Industry in Central and Eastern Europe, 7, 16–23. DOI 10.32782/tourismhospcee-7-2
10. Lupashko, A. (2022, October 27). Na pochatku viiny hotelnyi biznes Ukrainy obvalyvsia na 90%. Chy ye nadiia na vidnovlennia? [At the beginning of the war, the Ukrainian hotel business collapsed by 90%. Is there hope for recovery?]. Forbes Ukraine. Available at: https://forbes.ua/company/na-pochatku-viyni-gotelniy-biznes-ukraini-obvalivsya-na-90-chi-e-nadiya-na-vidnovlennya-14102022-9033
11. 10 naibilshykh hotelnykh merezh u sviti – velyki hrupy hoteliv. (n.d.). Largest hotel chains in the world - large hotel groups. Available at: https://largesthq.com/najbilshi-gotelni-merezhi
12. Niecheva, N., & Shykina, O. (2022). Mistse hotelnykh merezh na svitovomu rynku hotelnykh posluh [The place of hotel networks in the global market of hotel services]. Scientific Bulletin of Odesa National Economic University, 9–10(298–299), 131–137. DOI 10.32680/2409-9260-2022-9-10-298-299-131-137
13. Podolskyi, Y. (2021, November 13). TOP 10 naibilshykh hotelnykh merezh u sviti [TOP 10 largest hotel chains in the world]. DIP. Available at: https://dip.org.ua/goteli/top-10-najbilshix-gotelnix-merezh-u-sviti/
14. Poshukova hlobalna systema hoteliv. (n.d.). Global hotel search system. Available at: https://www.booking.com
15. Pravyla korystuvannja hoteljamy j analoghichnymy zasobamy rozmishhennja ta nadannja hoteljnykh poslug. (2004, March 16). Rules for the use of hotels and similar accommodation facilities and provision of hotel services. Approved by the order of the State Tourism Administration of Ukraine No. 19, edition as of November 12, 2010. Available at: https://ips.ligazakon.net/document/reg9012?an=97&ed=2010_10_18
16. Pro turyzm. (1995, September 15). On tourism: Law of Ukraine No. 324/95-VR. Available at: https://zakon.rada.gov.ua/laws/show/324/95-%D0%B2%D1%80#Text
17. Sklyar, A. O. (2022). Problemy vedennia turystychnoho ta hotelnoho biznesu pid chas viiny v Ukraini [Problems of conducting tourism and hotel business during the war in Ukraine]. Available at: https://conf.ztu.edu.ua/wp-content/uploads/2022/11/223.pdf
18. Tourism at war: what is happening to the industry and what are the prospects for this season. (2022, June 15). Money. Available at: https://money.comments.ua/ua/news/economy/turizm-v-umovah-viyni-scho-vidbuvaetsya-z-galuzzyu-y-yaki-perspektivi-na-cogorichniy-sezon-699311.html
19. Hotel management. (2023). Premier Hotels and Resorts. Available at: https://www.phnr.com/ua/hotel-management
20. Civil Code of Ukraine. (2003, January 16). Law of Ukraine No. 435-IV, Bulletin of the Verkhovna Rada of Ukraine (VRU), 2003, Nos. 40-44, p. 356, document 435-IV, current edition as of December 16, 2023, basis - 3310-IX. Available at: https://zakon.rada.gov.ua/laws/show/435-15#Text
21. Shapovalenko, D., Sokolov, D., Kariuk, A., & Panchenko, K. (2023). Prospects for the development of hotel networks in the tourist market of Ukraine [Prospects for the development of hotel networks on the tourist market of Ukraine]. Young Scientist, 3(115), 134–137. DOI 10.32839/2304-5809/2023-3-115-25
22. Shykina, O., & Necheva, N. (2023). Analiz instrumentiv internet-marketynhu natsionalnykh hotelnykh merezh Ukrainy [Analysis of internet marketing tools of national hotel networks of Ukraine]. Economy and Society, 47. DOI 10.32782/2524-0072/2023-47-82
УПРАВЛІННЯ ГОТЕЛЬНИМИ МЕРЕЖАМИ В УМОВАХ ВОЄННОГО СТАНУ В УКРАЇНІ
ABSTRACT. Due to the ongoing Russian-Ukrainian war and martial law in Ukraine, it is advisable to expand the scope of study of problematic issues related to the management of hotel chains under martial law in Ukraine by examining the current state of the industry and the experience of hospitality industry enterprises gained during this time, which has led to the relevance of the chosen topic for this scientific article. The article is aimed at analyzing the mechanism of functioning of international and national hotel chains in Ukraine and the peculiarities of management of hotel chains under martial law. The object of research is the management system of hotel chains under martial law in Ukraine. The subject of the study is a set of theoretical and methodological foundations for determining the essence and features of the hotel chain management system under martial law in Ukraine. The scientific novelty of the study is to summarize the arguments regarding the organisation and functioning of hotel chains in the current business environment and to systematize the scientific theoretical, methodological and applied foundations for determining and taking into account the peculiarities of hotel chain management during martial law in Ukraine. In order to reveal the subject of scientific research, the article uses such methods as observation and comparison (characteristic features and forms of functioning of hotel chains in the hospitality industry are determined), analysis and synthesis (the essential indicators of success in Ukraine and the world of certain hotel chains, management methods in crisis conditions are clarified), methods of statistics (recording the dynamics of development of hotel chains), methods of visualisation (graphical and tabular forms), classification (in terms of types, forms and factors of influence on the functioning of hotel chains), visualisation methods (graphical and tabular forms). The article summarises the arguments regarding the importance of state regulation in the hotel business and international and national requirements for the provision of hotel services under conditions of risk. The scientific theoretical, methodological, analytical and applied principles of the hotel business in the system of the legal field for compliance with the standards of functioning of international and national hotel chains under martial law are systematised. The results of the study can be useful for employees of the tourism and hospitality industry; researchers, teachers, students of higher education institutions, who study, in particular, the specialities "Tourism" and "Hotel and restaurant business".
Keywords: martial law, hotel industry, hotel chains, hotel services, hospitality industry, hotel management, hospitality market, Ukraine.
References
1. Andrenko, I. B., & Shestirko, A. A. (2022). Osoblyvosti funktsionuvannia hotelnykh lantsiuhiv v Ukraini [Peculiarities of hotel chains functioning in Ukraine]. Ekonomika ta suspilstvo, 40. DOI 10.32782/2524-0072/2022-40-62. Blishchuk, K. M., & Kozak, I. I. (2021). Brendynh u sferi hotelnoho biznesu [Branding in the hotel business sector]. Efficiency of Public Administration, 68/69, 22–32. DOI 10.36930/506802
3. Boiko, V., & Bioko, L. (2023). Ukrainskyi rynok HORECA v umovakh voiennoho stanu ta yoho revitalizatsiia [The Ukrainian HORECA market under martial law and its revitalization]. Taurian Scientific Herald. Series: Economy, 93–99. DOI 10.32782/2708-0366/2023.16.12
4. Vstoiaty pid chas viiny: yak pratsiuiut hoteli Ukrainy [Surviving the war: how Ukrainian hotels operate]. (2022, July 21). Commercial Property. Available at: https://commercialproperty.ua/analitics/vstoyati-pid-chas-viyni-yakpratsyuyut-goteli-ukraini/
5. Goncharova, K., & Majumdar, O. (2022, September 22). U vidpustku pislia peremohy. Yak turbiznes vyzhyvaie pid chas viiny [On vacation after the victory. How the travel industry survives during the war]. RBC-Ukraina. Available at: https://www.rbc.ua/travel/vidpustkupislya-peremogi-k-turbiznes-vizhivae-1663770271.html
6. Derzhstat Ukrayini [State Statistics Committee of Ukraine]. (n.d.). Official website. Available at: http://www.ukrstat.gov.ua/
7. Dolha, H., & Khytrova, O. (2022). Upravlinnia hotelnym hospodarstvom u kryzovykh umovakh: realii sohodennia ta svitovyi dosvid [Management of hotel business in crisis conditions: Current realities and global experience]. Scientific Bulletin of Uzhhorod National University. Series: International economic relations and world economy, 41, 32–36. DOI 10.32782/2413-9971/2022-41-6
8. Ilnitska-Gykavchuk, G. (2022). Suchasnyi stan i perspektyvy rozvytku hotelnykh merezh v Ukraini [Current status and development prospects of hotel networks in Ukraine]. Economic Sciences. Bulletin of Khmelnytsky National University, 6(2), 26–29. DOI 10.31891/2307-5740-2022-312-6(2)-4
9. Kushniruk, H., & Dorosh, Yu. (2022). Pozytsionuvannia brendiv mizhnarodnykh hotelnykh merezh na rynku hostynnosti Ukrainy [Brand positioning of international hotel chains on the Ukrainian hospitality market]. Tourism and Hospitality Industry in Central and Eastern Europe, 7, 16–23. DOI 10.32782/tourismhospcee-7-2
10. Lupashko, A. (2022, October 27). Na pochatku viiny hotelnyi biznes Ukrainy obvalyvsia na 90%. Chy ye nadiia na vidnovlennia? [At the beginning of the war, the Ukrainian hotel business collapsed by 90%. Is there hope for recovery?]. Forbes Ukraine. Available at: https://forbes.ua/company/na-pochatku-viyni-gotelniy-biznes-ukraini-obvalivsya-na-90-chi-e-nadiya-na-vidnovlennya-14102022-9033
11. 10 naibilshykh hotelnykh merezh u sviti – velyki hrupy hoteliv. (n.d.). Largest hotel chains in the world - large hotel groups. Available at: https://largesthq.com/najbilshi-gotelni-merezhi
12. Niecheva, N., & Shykina, O. (2022). Mistse hotelnykh merezh na svitovomu rynku hotelnykh posluh [The place of hotel networks in the global market of hotel services]. Scientific Bulletin of Odesa National Economic University, 9–10(298–299), 131–137. DOI 10.32680/2409-9260-2022-9-10-298-299-131-137
13. Podolskyi, Y. (2021, November 13). TOP 10 naibilshykh hotelnykh merezh u sviti [TOP 10 largest hotel chains in the world]. DIP. Available at: https://dip.org.ua/goteli/top-10-najbilshix-gotelnix-merezh-u-sviti/
14. Poshukova hlobalna systema hoteliv. (n.d.). Global hotel search system. Available at: https://www.booking.com
15. Pravyla korystuvannja hoteljamy j analoghichnymy zasobamy rozmishhennja ta nadannja hoteljnykh poslug. (2004, March 16). Rules for the use of hotels and similar accommodation facilities and provision of hotel services. Approved by the order of the State Tourism Administration of Ukraine No. 19, edition as of November 12, 2010. Available at: https://ips.ligazakon.net/document/reg9012?an=97&ed=2010_10_18
16. Pro turyzm. (1995, September 15). On tourism: Law of Ukraine No. 324/95-VR. Available at: https://zakon.rada.gov.ua/laws/show/324/95-%D0%B2%D1%80#Text
17. Sklyar, A. O. (2022). Problemy vedennia turystychnoho ta hotelnoho biznesu pid chas viiny v Ukraini [Problems of conducting tourism and hotel business during the war in Ukraine]. Available at: https://conf.ztu.edu.ua/wp-content/uploads/2022/11/223.pdf
18. Tourism at war: what is happening to the industry and what are the prospects for this season. (2022, June 15). Money. Available at: https://money.comments.ua/ua/news/economy/turizm-v-umovah-viyni-scho-vidbuvaetsya-z-galuzzyu-y-yaki-perspektivi-na-cogorichniy-sezon-699311.html
19. Hotel management. (2023). Premier Hotels and Resorts. Available at: https://www.phnr.com/ua/hotel-management
20. Civil Code of Ukraine. (2003, January 16). Law of Ukraine No. 435-IV, Bulletin of the Verkhovna Rada of Ukraine (VRU), 2003, Nos. 40-44, p. 356, document 435-IV, current edition as of December 16, 2023, basis - 3310-IX. Available at: https://zakon.rada.gov.ua/laws/show/435-15#Text
21. Shapovalenko, D., Sokolov, D., Kariuk, A., & Panchenko, K. (2023). Prospects for the development of hotel networks in the tourist market of Ukraine [Prospects for the development of hotel networks on the tourist market of Ukraine]. Young Scientist, 3(115), 134–137. DOI 10.32839/2304-5809/2023-3-115-25
22. Shykina, O., & Necheva, N. (2023). Analiz instrumentiv internet-marketynhu natsionalnykh hotelnykh merezh Ukrainy [Analysis of internet marketing tools of national hotel networks of Ukraine]. Economy and Society, 47. DOI 10.32782/2524-0072/2023-47-82
Shtuka, N., & Shapoval, K. (2022, September 2). Law enforcement is closing in on a top Ukrainian hotel chain. How is it connected to Russian MPs and criminals? Forbes Ukraine. Available at: https://forbes.ua/company/goteli-pid-prikrittyam-prav
© 2024 The Author(s)
This work is licensed under the Creative Commons Attribution 4.0 International (CC BY 4.0).
Lutskyi, I. (2024). MANAGEMENT OF HOTEL NETWORKS IN THE CONDITIONS OF MARITAL STATE IN UKRAINE. International Interdisciplinary Scientific Journal "Expert", 1(2), 27-47. https://doi.org/10.62034/2815-5300/2024-v1-i2-003
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