Archive Issue
International Interdisciplinary Scientific Journal "Expert"
Volume 1, Issue 2
(December 2023 – January 2024)
Language of the original article: Ukrainian
ПРІОРИТЕТНІ ВЕКТОРИ РОЗВИТКУ РОЗДРІБНОЇ ЕЛЕКТРОННОЇ ТОРГІВЛІ ПІД ВПЛИВОМ ГЛОБАЛЬНИХ ПРОЦЕСІВ ДІДЖИТАЛІЗАЦІЇ
ABSTRACT. The article assesses the development of retail e-commerce under the influence of global digitalization processes. The authors prove that current trends in the global economy reflect key aspects of the development of the digital economy and, accordingly, retail e-commerce. Under their influence, significant changes are taking place in the living conditions of society, market conditions and in the scientific sphere, and there is an increasing demand for highly qualified workers. The paper emphasizes that under the influence of profound and extensive changes brought about by digital technologies, conceptual models of business development and social communication are transforming, and the role of the state in the new digitalized environment is being reconsidered. These transformations require participants to be highly adaptable, develop new skills and competencies, and be ready to take advantage of digital transformation. The paper emphasizes that there are potential risks of negative impact of digital transformation, which are manifested primarily in the need to adapt to new conditions, such as the inevitability of displacement of outdated professions by new technologies or artificial intelligence systems, the disappearance of traditional markets, as well as the threats of personal data leakage and the need to protect copyrights and other aspects. The authors prove that e-commerce encompasses more than just online advertising or launching a virtual retail store. Successful enterprises in this area are based on reliable technologies of interaction with consumers, which arise from the experience gained in the early stages, sound business schemes and a carefully developed infrastructure for servicing business processes. The main advantage of using digital technologies in the field of online retail is the ability to predict demand and thoroughly study consumer needs.Keywords: online retail, e-commerce, online trading, e-commerce, digital economy, strategic priorities, digital business environment.
References
1. Pobochenko, L. & Sabatіn, O. (2017). Rozvitok e-commerce na prikladі іnternet-kramnicі Amazon. Naukovij vіsnik Hersonsjkogo derzhavnogo unіversitetu. Serіja «Ekonomіchnі nauki». 2(24). 38-46.2. Sidorenko, K. (2019). Elektronna logіstika: rolj ta perspektivi rozvitku v Ukraїnі. Suchasnі problemi globalіzacіjnih procesіv u svіtovіj ekonomіcі: HІІ mіzhnar. nauk.-prakt. konf., 11 listopada 2019 r.: tezi dop. K., 182-184.
3. Sak, T. & Hovhaljuk, D. (2020). Elektronna torgіvlja v Ukraїnі: stan, tendencії, perspektivi rozvitku. Marketing і cifrovі tehnologії, 4(3), 73-85.
4. Skripnik, N. (2018). Osoblivostі rozvitku іnternet-torgіvlі u svіtovomu prostorі. Sxіdna Єvropa: Ekonomіka, bіznes ta upravlіnnja, 6 (17), 310-316.
5. Semenog, A. (2020). Analіz svіtovih rejtingіv ocіnki formuvannja ta rozvitku cifrovoї ekonomіki ta mіsce Ukraїni v nih. Naukovij vіsnik Mіzhnarodnogo gumanіtarnogo unіversitetu. Serіja Ekonomіka і menedzhment, (43), 38-43.
6. Cater-Steel, A. & Grist, S. (2005). The Definition Dilemma of E-Commerce. DOI 10.4018/978-1-59140-575-7.CH027
7. Coppola D. Statistics and facts about global e-commerce - 2021. URL: https://www.statista.com/topics/871/ online-shopping/#dossierchapter1.
8. Zaitsev Y.O., Ponomariov O.S., Krasnorutskiy O.O., Slobodianyk A.M., Guley A.I. (2020). Analysis of the Modern Monitoring Implementation Methods as the Main Stage of Digitalization of the Agrarian Enterprises. International Journal of Advanced Science and Technology, 29(6s). Р. 1014 - 1021. URL: http://sersc.org/journals/index.php/IJAST/article/view/9098.
9. Slobodjanik A.M., Plotnik P.A., Zazimko S.A. Problema vprovadzhennja suchasnogo upravlіnnja agroholdingom v umovah dіdzhitalіzacії. Efektivna ekonomіka. 2020. № 4. Available at: http://www.economy.nayka.com.ua/?op=1&z=7808
10. Mohylevska O., Slobodianyk A., Sidak I. 2023. The impact of artificial intelligence on the Ukrainian and international economy. Kyiv Economic Scientific Journal. №1. С.45-52. DOI: 10.32782/2786-765X/2023-1-6
11. Namliiev, Y., & Kacicka, G. (2023). FEATURES OF THE FUNCTIONING OF THE BUSINESS SECTOR IN THE CONDITIONS OF THE FINANCIAL AND ECONOMIC CRISIS AND THE FORMATION OF THE ANTI-CRISIS MANAGEMENT MECHANISM. Kyiv Economic Scientific Journal, (2), 26-33. DOI10.32782/2786-765X/2023-2-4
12. Kacicka, G., & Namliiev, Y. (2023). CRISIS PHENOMENA AS THE BASIS FOR THE EMERGENCE OF DESTABILIZING PROCESSES IN THE ECONOMY: THE RELEVANCE OF THEORIES AND DEVELOPMENT OF CRISISOLOGY RESEARCH. Kyiv Economic Scientific Journal, (1), 103-116. DOI 10.32782/2786-765X/2023-1-13
13. Slobodianyk A.M., Mohylevska O.Y., Romanova L.V., Salkova I.Y. 2022. Digital marketing: theory and practice: a textbook. K.: KIMU. 228 с.
14. Іlljashenko, S. & Іvanova? T. (2014). Perspektivi ta osnovnі problemi rozvitku іnternet-torgіvlі v Ukraїnі. Mehanіzm reguljuvannja ekonomіki, (3), 72-81. Available at: https://repository.kpi.kharkov.ua/handle/KhPI-Press/45250
© 2024 The Author(s)
This work is licensed under the Creative Commons Attribution 4.0 International (CC BY 4.0).
Bilych, V., Shandlorenko, Y, Bilenkyi, O. & Skichko, V. (2024). PRIORITY VECTORS OF RETAIL E-COMMERCE DEVELOPMENT UNDER THE INFLUENCE OF GLOBAL DIGITALIZATION PROCESSES. International Interdisciplinary Scientific Journal "Expert", 1(2), 48-63. https://doi.org/10.62034/2815-5300/2024-v1-i2-004
Citation Format APA
© 2023-2024 «ASPECT-PRO» LTD. Website design and layout are copyrighted. Content under CC BY unless specified.
About the Journal
For Autors