Archive Issue
International Interdisciplinary Scientific Journal "Expert"
Volume 1, Issue 3
(February - April 2024)
Language of the original article: Ukrainian
ПЕРСПЕКТИВИ РЕАЛІЗАЦІЇ КОНЦЕПЦІЇ КОРПОРАТИВНОЇ СОЦІАЛЬНОЇ ВІДПОВІДАЛЬНОСТІ БІЗНЕСУ УКРАЇНИ В УМОВАХ ВОЄННОГО СТАНУ
ABSTRACT. This article analyzes corporate social responsibility (CSR) of businesses in Ukraine under martial law conditions. It explores the theoretical understanding and practical application of CSR in crisis situations, emphasizing the interaction of enterprises with society and their responsibility towards it. The aim of the research is to theoretically conceptualize corporate social responsibility of businesses and analyze the practical aspects of implementing the CSR concept by Ukrainian businesses during war. Research methods include the analysis of scientific literature, empirical methods, and content analysis of company websites, which allows for identifying and assessing the content of CSR initiatives. The results show that in wartime conditions, CSR takes on a more pragmatic and focused character, oriented towards supporting military efforts and infrastructure recovery, moving beyond conventional corporate reports and standards. The article defines CSR as an integral element of company management that integrates economic, ethical, ecological, and social standards into business development strategy on the basis of voluntariness and responsibility for the impact of actions on society and the environment, with the aim of ensuring sustainable development and the well-being of stakeholders. A comprehensive sociological survey of managers, employees, and consumers is proposed to determine the level of CSR in business as a whole, not just in large companies.
Keywords: corporate social responsibility, martial law, social initiatives, community restoration, humanitarian demining.
1. Bezzubko, L., Polozhentsev, D., & Akopov, S. (2024). Korporatyvna sotsial'na vidpovidal'nist' biznesu: suchasni formy i osoblyvosti [Corporate social responsibility of business: modern forms and features]. Naukovi innovatsii ta peredovi tekhnolohii, 3(31), 715-726.
2. Z pochatku povnomasshtabnoi viyny cherez servisy monobank hromadiany zadonatyly 1 mlrd yevro [Since the beginning of the full-scale war, citizens have donated 1 billion euros through monobank services]. (2024). Available at: https://ms.detector.media/internet/post/34188/2024-02- 12-z-pochatku-povnomasshtabnoi-viyny-cherez-servisy-monobank-gromadyany-zadonatyly-1- mlrd-ievro.
3. Zavadskykh, H. M., Lysak, O. I., & Tebenko, V. M. (2023). Korporatyvna sotsial'na vidpovidal'nist': formuvannia ta realizatsiia v Ukraini [Corporate social responsibility: formation and implementation in Ukraine]. Zbirnyk naukovykh prats' Tavriis'koho derzhavnoho ahrotekhnolohichnoho universytetu imeni Dmytra Motornoho (ekonomichni nauky), 2(48), 129- 139.
4. Indeks ESG prozorosti kompanii Ukrainy [ESG Transparency Index of Ukrainian companies 2020]. (2024). Available at: https://index.cgpa.com.ua/
5. Stalist' ukrains'koho biznesu pid chas viyny: shcho pokazav «Indeks KSV 2023» [Sustainability of Ukrainian business during the war: what the "CSR Index 2023" showed]. (2024). Available at: https://thepage.ua/ua/rating/stalist-ukrayinskogo-biznesu-pid-chas-vijni-sho-pokazav-indeks-ksv-2023
6. Chervins'ka, L., Chervins'ka, T., Kalyna, I., Koval, M., Shuliar, N., & Chernyshova, O. (2023). Sotsial'na vidpovidal'nist' biznesu v umovakh viyny [Social responsibility of business in wartime conditions]. Financial and Credit Activity Problems of Theory and Practice, 6(53), 405- 416.
7. Carroll, A. B. (1979). A three-dimensional conceptual model of corporate social performance. Academy of Management Review, 4, 497–505.
8. Dahlsrud, A. (2008). How Corporate Social Responsibility is Defined: an Analysis of 37 Definitions. Corporate Social Responsibility and Environmental Management, 15, 1-13.
9. Eccles, R., Ioannou, I., & Serafeim, G. (2014). The Impact of Corporate Sustainability on Organizational Processes and Performance. Management Science, 60(11), 2835-2857.
10. Li, Z., Liao, G., & Albitar, K. (2020). Does corporate environmental responsibility engagement affect firm value? The mediating role of corporate innovation. Business Strategy and the Environment, 29, 1045-1055.
11. Merriam-Webster Dictionary. (2022). Available at: https://www.merriamwebster.com/thesaurus/responsibility
12. Su, R., & Zhong, W. (2022). Corporate Communication of CSR in China: Characteristics and Regional Differences. Sustainability, 14, 1-17. https://doi.org/10.3390/su142316303
13. Wang, X., Yang, M., Park, K., Um, K.-H., & Kang, M. (2022). Social Sustainability of a Firm: Orientation, Practices, and Performances. International Journal of Environmental Research and Public Health, 19, 2-12.
14. Zaman, R., Jain, T., Samara, G., & Jamali, D. (2022). Corporate Governance Meets Corporate Social Responsibility: Mapping the Interface. Business & Society, 61(3), 690–752.
ПЕРСПЕКТИВИ РЕАЛІЗАЦІЇ КОНЦЕПЦІЇ КОРПОРАТИВНОЇ СОЦІАЛЬНОЇ ВІДПОВІДАЛЬНОСТІ БІЗНЕСУ УКРАЇНИ В УМОВАХ ВОЄННОГО СТАНУ
ABSTRACT. This article analyzes corporate social responsibility (CSR) of businesses in Ukraine under martial law conditions. It explores the theoretical understanding and practical application of CSR in crisis situations, emphasizing the interaction of enterprises with society and their responsibility towards it. The aim of the research is to theoretically conceptualize corporate social responsibility of businesses and analyze the practical aspects of implementing the CSR concept by Ukrainian businesses during war. Research methods include the analysis of scientific literature, empirical methods, and content analysis of company websites, which allows for identifying and assessing the content of CSR initiatives. The results show that in wartime conditions, CSR takes on a more pragmatic and focused character, oriented towards supporting military efforts and infrastructure recovery, moving beyond conventional corporate reports and standards. The article defines CSR as an integral element of company management that integrates economic, ethical, ecological, and social standards into business development strategy on the basis of voluntariness and responsibility for the impact of actions on society and the environment, with the aim of ensuring sustainable development and the well-being of stakeholders. A comprehensive sociological survey of managers, employees, and consumers is proposed to determine the level of CSR in business as a whole, not just in large companies.
Keywords: corporate social responsibility, martial law, social initiatives, community restoration, humanitarian demining.
References
1. Bezzubko, L., Polozhentsev, D., & Akopov, S. (2024). Korporatyvna sotsial'na vidpovidal'nist' biznesu: suchasni formy i osoblyvosti [Corporate social responsibility of business: modern forms and features]. Naukovi innovatsii ta peredovi tekhnolohii, 3(31), 715-726.
2. Z pochatku povnomasshtabnoi viyny cherez servisy monobank hromadiany zadonatyly 1 mlrd yevro [Since the beginning of the full-scale war, citizens have donated 1 billion euros through monobank services]. (2024). Available at: https://ms.detector.media/internet/post/34188/2024-02- 12-z-pochatku-povnomasshtabnoi-viyny-cherez-servisy-monobank-gromadyany-zadonatyly-1- mlrd-ievro.
3. Zavadskykh, H. M., Lysak, O. I., & Tebenko, V. M. (2023). Korporatyvna sotsial'na vidpovidal'nist': formuvannia ta realizatsiia v Ukraini [Corporate social responsibility: formation and implementation in Ukraine]. Zbirnyk naukovykh prats' Tavriis'koho derzhavnoho ahrotekhnolohichnoho universytetu imeni Dmytra Motornoho (ekonomichni nauky), 2(48), 129- 139.
4. Indeks ESG prozorosti kompanii Ukrainy [ESG Transparency Index of Ukrainian companies 2020]. (2024). Available at: https://index.cgpa.com.ua/
5. Stalist' ukrains'koho biznesu pid chas viyny: shcho pokazav «Indeks KSV 2023» [Sustainability of Ukrainian business during the war: what the "CSR Index 2023" showed]. (2024). Available at: https://thepage.ua/ua/rating/stalist-ukrayinskogo-biznesu-pid-chas-vijni-sho-pokazav-indeks-ksv-2023
6. Chervins'ka, L., Chervins'ka, T., Kalyna, I., Koval, M., Shuliar, N., & Chernyshova, O. (2023). Sotsial'na vidpovidal'nist' biznesu v umovakh viyny [Social responsibility of business in wartime conditions]. Financial and Credit Activity Problems of Theory and Practice, 6(53), 405- 416.
7. Carroll, A. B. (1979). A three-dimensional conceptual model of corporate social performance. Academy of Management Review, 4, 497–505.
8. Dahlsrud, A. (2008). How Corporate Social Responsibility is Defined: an Analysis of 37 Definitions. Corporate Social Responsibility and Environmental Management, 15, 1-13.
9. Eccles, R., Ioannou, I., & Serafeim, G. (2014). The Impact of Corporate Sustainability on Organizational Processes and Performance. Management Science, 60(11), 2835-2857.
10. Li, Z., Liao, G., & Albitar, K. (2020). Does corporate environmental responsibility engagement affect firm value? The mediating role of corporate innovation. Business Strategy and the Environment, 29, 1045-1055.
11. Merriam-Webster Dictionary. (2022). Available at: https://www.merriamwebster.com/thesaurus/responsibility
12. Su, R., & Zhong, W. (2022). Corporate Communication of CSR in China: Characteristics and Regional Differences. Sustainability, 14, 1-17. https://doi.org/10.3390/su142316303
13. Wang, X., Yang, M., Park, K., Um, K.-H., & Kang, M. (2022). Social Sustainability of a Firm: Orientation, Practices, and Performances. International Journal of Environmental Research and Public Health, 19, 2-12.
14. Zaman, R., Jain, T., Samara, G., & Jamali, D. (2022). Corporate Governance Meets Corporate Social Responsibility: Mapping the Interface. Business & Society, 61(3), 690–752.
© 2024 The Author(s)
This work is licensed under the Creative Commons Attribution 4.0 International (CC BY 4.0).
Maliuta, L., Rudan, V. & Тetiana Kuz (2024). PROSPECTS FOR THE IMPLEMENTATION OF THE CONCEPT OF CORPORATE SOCIAL RESPONSIBILITY OF UKRAINIAN BUSINESS IN WARTIME CONDITIONS. International Interdisciplinary Scientific Journal "Expert", 1(3), 78-91. https://doi.org/10.62034/2815-5300/2024-v1-i3-006
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