Archive Issue
International Interdisciplinary Scientific Journal "Expert"
Volume 1, Issue 4 (2024)
Language of the original article: Ukrainian
ABSTRACT. Today's state of war is dramatically changing the business environment, creating unprecedented challenges for businesses of all sizes. The instability of the political situation, the disruption of logistics chains, a decrease in investment and a decrease in the purchasing power of the population have a negative impact on economic activity. Enterprises face increased risks, which requires a review of management strategies and ensuring economic security as a basis for further functioning and development. In these conditions, corporate social responsibility (CSR) becomes especially important, becoming not only an ethical imperative, but also a strategic tool for increasing business sustainability. The active participation of companies in solving social and humanitarian problems during martial law strengthens their authority and trust on the part of society and stakeholders, which contributes to the formation of a positive image, the expansion of partnership relations and the creation of additional opportunities for stable functioning in conditions of uncertainty. The growing role of CSR as a component of the enterprise management strategy provides an opportunity not only to preserve the economic security of individual business entities, but also to strengthen public trust in business, which is a key element of ensuring long-term economic stability in Ukraine.Objective.Theoretical generalization of scientific approaches regarding the content and role of corporate social responsibility as the main tool for ensuring the economic security of business in the conditions of martial law in Ukraine and the development of methodological recommendations for strengthening the stability and adaptability of business to crisis conditions. Results. The article provides a theoretical generalization of scientific approaches to the content and role of corporate social responsibility as a key tool for the economic security of business during the martial law in Ukraine. On the basis of scientific approaches, a modern interpretation of the CSR pyramid of Archie B. Carroll was formed. The analysis and assessment of the losses of infrastructure and enterprises of the real sector of the economy of Ukraine from hostilities and missile terror was carried out; an assessment of the main macroeconomic indicators of Ukraine for 2018-2023 is provided, the impact of military operations on a significant reduction in the number of active enterprises and the number of employees and the population of Ukraine in 2018-2023 is determined. The conducted studies highlight the key areas of CSR implementation in wartime, in particular, support for employees, assistance to the mobilized, involvement of stakeholders in the formation of the company's strategy and brand promotion. Scientific novelty. Approaches and methods of their involvement in the establishment of communications and interaction with stakeholders - investors, local communities and state structures are proposed, which will allow companies to adapt more quickly to the challenges of war. Practical significance. To ensure the economic security of business during wartime, it is proposed to integrate new initiatives to support personnel, mobilized workers and their families, as well as local communities. Such an approach will not only contribute to the stability and functionality of the enterprises themselves, but also strengthen their social stability and economic security, provide a deep connection between business and society, which contributes to the long-term development and socio-economic stability of the country in conditions of war.
Keywords: corporate social responsibility (CSR), economic responsibility, enterprises, Archie Carroll's pyramid model, stakeholders, business economic security, development strategy, war.
2.Namliiev, Ye., & Kopech, A. (2024). Stratehii antykryzovoi polityky yak zasib zabezpechennia ekonomichnoi bezpeky pidpryiemstv [Strategies of anti-crisis policy as a means of ensuring the economic security of enterprises] [In Ukrainian]. Kyiv Economic Scientific Journal, 4, 157–163. https://doi.org/10.32782/2786-765X/2024-4-22
3.Akulenko, O., & Katsytska, G. (2024). Zabezpechennia ekonomichnoi bezpeky pidpryiemstva v umovakh povnomasshtabnoho viiskovoho vtorhnennia [Ensuring the economic security of the enterprise under the conditions of a full-scale military invasion] [In Ukrainian]. Rozvytok mista, 1(01), 7–12. https://doi.org/10.32782/city-development.2024.1-1
4.Zavidna, L., Mykolaichuk, I., & Namliiev, Ye. (2024). Business restructuring as a strategy for enterprise adaptation to changes in war conditions. International Interdisciplinary Scientific Journal "Expert", 1(3), 5–28. https://doi.org/10.62034/2815-5300/2024-v1-i3-001 [In Ukrainian]
5.Zavidna, L., & Mykolaichuk, I. (2023). Kontseptsiia formuvannia ta rozvytku brendu robotodavtsia v Ukraini pid chas viiny [The concept of forming and developing an employer brand in Ukraine during the war] [In Ukrainian]. Galician Economic Journal, 85(6), 155–166. https://doi.org/10.33108/galicianvisnyk_tntu2023.06.155
6.Carroll, A. B. (1979). A three-dimensional conceptual model of corporate performance. The Academy of Management Review, 4(4), 497–505. https://doi.org/10.2307/257850 [In English]
7.Janse, B. (2020). Carroll's CSR pyramid. Retrieved from https://www.toolshero.com/strategy/carroll-csr-pyramid/ [In English]
8.Silva Junior, A. da, Martins-Silva, P. de O., Coelho, V. D., & Sousa, A. F. de. (2022). The corporate social responsibility pyramid: Its evolution and the proposal of the spinner, a theoretical refinement. Social Responsibility Journal. https://doi.org/10.1108/SRJ-05-2021-0180 [In English]
9.Wickert, C. (2021). Corporate social responsibility research in the Journal of Management Studies: A shift from a business‐centric to a society‐centric focus. Journal of Management Studies, 58(8). https://doi.org/10.1111/joms.12775 [In English]
10.Dahlsrud, A. (2008). How corporate social responsibility is defined: An analysis of 37 definitions. Corporate Social Responsibility and Environmental Management, 15, 1–13. [In English]
11.Bezzubko, L., Polozhentsev, D., & Akopov, S. (2024). Korporatyvna sotsialna vidpovidalnist biznesu: suchasni formy i osoblyvosti [Corporate social responsibility of business: Modern forms and features] [In Ukrainian]. Naukovi innovatsii ta peredovi tekhnolohii, 3(31), 715–726.
12.Bilyk, R., & Varvus, A. (2023). Sotsialna vidpovidalnist biznesu yak osnova bezpeky pidpryiemnytstva v suchasnykh umovakh [Social responsibility of business as the basis of business security in modern conditions] [In Ukrainian]. Ukrainian Journal of Applied Economics and Technology, 8(3), 318–323.
13.Zaman, R., Jain, T., Samara, G., & Jamali, D. (2022). Corporate governance meets corporate social responsibility: Mapping the interface. Business & Society, 61(3), 690–752. https://doi.org/10.1177/0007650320982421 [In English]
14.Maliuta, L. (2018). Paradyhma zabezpechennia ekonomichnoi bezpeky promyslovykh pidpryiemstv v umovakh instytutsiinykh transformatsii suspilstva: monohrafiia [The paradigm of ensuring the economic security of industrial enterprises in the conditions of institutional transformations of society: Monograph] [In Ukrainian]. Ternopil: V.A. Palanytsia FOP.
15.Zavidna, L., Trut, O., Slobodianiuk, O., Voronenko, I., & Vartsaba, V. (2022). Application of anti-crisis measures for the sustainable development of the regional economy in the context of doing local business in a post-COVID environment. International Journal of Sustainable Development and Planning, 17(5), 1685–1693. https://doi.org/10.18280/ijsdp.170535 [In English]
16.Arefieva, O. V., Miahkykh, I. M., & Shkoda, M. S. (2019). Diagnostics of external environment effects upon enterprise competitive positions in the context of its economic security. Bulletin of the Kyiv National University of Technologies and Design. Series: Economic Sciences, 135(3), 8–17. [In Ukrainian]
17.Saprykina, M. (2022). Tendencies in corporate social responsibility in 2022. Retrieved from https://csr-ukraine.org/articles/trendi-korportivnoi-socialnoi-vidp/ [In English]
18.Kyiv School of Economics. (2024). Report on direct damage to infrastructure from the destruction caused by Russia's military aggression against Ukraine as of the beginning of 2024. Retrieved from https://kse.ua/wp-content/uploads/2024/04/01.01.24_Damages_Report.pdf [In Ukrainian]
19.National Bank of Ukraine. (2024). Macroeconomic indicators. Retrieved from https://bank.gov.ua/ua/statistic/macro-indicators [In Ukrainian]
20.State Statistics Service of Ukraine. (2024). Enterprise activity. Retrieved from https://www.ukrstat.gov.ua/ [In Ukrainian]
21.Sustainability of Ukrainian business during the war: What the CSR Index 2023 showed. (2024). Retrieved from https://thepage.ua/ua/rating/stalist-ukrayinskogo-biznesu-pid-chas-vijni-sho-pokazav-indeks-ksv-2023 [In Ukrainian]
22.Zavidna, L., Boyko, V., & Kolesnikova, K. (2019). Suchasna paradyhma upravlinnia stratehichnym rozvytkom pidpryiemstva [Modern paradigm of management of strategic development of the enterprise] [In Ukrainian]. Strategic Management: Global Trends and National Peculiarities. Collective Monograph, 544–564. Retrieved from http://hdl.handle.net/123456789/3388
23.Zavidna, L., Kyrych, N., & Mykolaichuk, I. (2019). Rozvytok pidpryiemstva yak efektyvna platforma rezultatyvnosti ekonomichnoi systemy [Development of enterprise as an effective platform of economic system performance] [In Ukrainian]. Socio-Economic Problems and the State, 20(1), 118–130. Retrieved from https://doi.org/10.33108/sepd2019.01.118
24.Kolesnyk, M., Mykolaichuk, I., Kovalenko, Y., Sylkina, Y., Komandrovska, V., & Velychko, O. (2022). Social responsibility as a corporate strategy of the enterprise. AD ALTA-Journal of Interdisciplinary Research, 12(2), 216–222. Retrieved from https://www.magnanimitas.cz/ADALTA/120231/PDF/120231.pdf [In English]
ABSTRACT. Today's state of war is dramatically changing the business environment, creating unprecedented challenges for businesses of all sizes. The instability of the political situation, the disruption of logistics chains, a decrease in investment and a decrease in the purchasing power of the population have a negative impact on economic activity. Enterprises face increased risks, which requires a review of management strategies and ensuring economic security as a basis for further functioning and development. In these conditions, corporate social responsibility (CSR) becomes especially important, becoming not only an ethical imperative, but also a strategic tool for increasing business sustainability. The active participation of companies in solving social and humanitarian problems during martial law strengthens their authority and trust on the part of society and stakeholders, which contributes to the formation of a positive image, the expansion of partnership relations and the creation of additional opportunities for stable functioning in conditions of uncertainty. The growing role of CSR as a component of the enterprise management strategy provides an opportunity not only to preserve the economic security of individual business entities, but also to strengthen public trust in business, which is a key element of ensuring long-term economic stability in Ukraine.Objective.Theoretical generalization of scientific approaches regarding the content and role of corporate social responsibility as the main tool for ensuring the economic security of business in the conditions of martial law in Ukraine and the development of methodological recommendations for strengthening the stability and adaptability of business to crisis conditions. Results. The article provides a theoretical generalization of scientific approaches to the content and role of corporate social responsibility as a key tool for the economic security of business during the martial law in Ukraine. On the basis of scientific approaches, a modern interpretation of the CSR pyramid of Archie B. Carroll was formed. The analysis and assessment of the losses of infrastructure and enterprises of the real sector of the economy of Ukraine from hostilities and missile terror was carried out; an assessment of the main macroeconomic indicators of Ukraine for 2018-2023 is provided, the impact of military operations on a significant reduction in the number of active enterprises and the number of employees and the population of Ukraine in 2018-2023 is determined. The conducted studies highlight the key areas of CSR implementation in wartime, in particular, support for employees, assistance to the mobilized, involvement of stakeholders in the formation of the company's strategy and brand promotion. Scientific novelty. Approaches and methods of their involvement in the establishment of communications and interaction with stakeholders - investors, local communities and state structures are proposed, which will allow companies to adapt more quickly to the challenges of war. Practical significance. To ensure the economic security of business during wartime, it is proposed to integrate new initiatives to support personnel, mobilized workers and their families, as well as local communities. Such an approach will not only contribute to the stability and functionality of the enterprises themselves, but also strengthen their social stability and economic security, provide a deep connection between business and society, which contributes to the long-term development and socio-economic stability of the country in conditions of war.
Keywords: corporate social responsibility (CSR), economic responsibility, enterprises, Archie Carroll's pyramid model, stakeholders, business economic security, development strategy, war.
References
1.Maliuta, L., Rudan, V., & Kuz, T. (2024). Prospects for the implementation of the concept of corporate social responsibility of Ukrainian business in wartime conditions. International Interdisciplinary Scientific Journal "Expert", 1(3), 78–91. [In Ukrainian]2.Namliiev, Ye., & Kopech, A. (2024). Stratehii antykryzovoi polityky yak zasib zabezpechennia ekonomichnoi bezpeky pidpryiemstv [Strategies of anti-crisis policy as a means of ensuring the economic security of enterprises] [In Ukrainian]. Kyiv Economic Scientific Journal, 4, 157–163. https://doi.org/10.32782/2786-765X/2024-4-22
3.Akulenko, O., & Katsytska, G. (2024). Zabezpechennia ekonomichnoi bezpeky pidpryiemstva v umovakh povnomasshtabnoho viiskovoho vtorhnennia [Ensuring the economic security of the enterprise under the conditions of a full-scale military invasion] [In Ukrainian]. Rozvytok mista, 1(01), 7–12. https://doi.org/10.32782/city-development.2024.1-1
4.Zavidna, L., Mykolaichuk, I., & Namliiev, Ye. (2024). Business restructuring as a strategy for enterprise adaptation to changes in war conditions. International Interdisciplinary Scientific Journal "Expert", 1(3), 5–28. https://doi.org/10.62034/2815-5300/2024-v1-i3-001 [In Ukrainian]
5.Zavidna, L., & Mykolaichuk, I. (2023). Kontseptsiia formuvannia ta rozvytku brendu robotodavtsia v Ukraini pid chas viiny [The concept of forming and developing an employer brand in Ukraine during the war] [In Ukrainian]. Galician Economic Journal, 85(6), 155–166. https://doi.org/10.33108/galicianvisnyk_tntu2023.06.155
6.Carroll, A. B. (1979). A three-dimensional conceptual model of corporate performance. The Academy of Management Review, 4(4), 497–505. https://doi.org/10.2307/257850 [In English]
7.Janse, B. (2020). Carroll's CSR pyramid. Retrieved from https://www.toolshero.com/strategy/carroll-csr-pyramid/ [In English]
8.Silva Junior, A. da, Martins-Silva, P. de O., Coelho, V. D., & Sousa, A. F. de. (2022). The corporate social responsibility pyramid: Its evolution and the proposal of the spinner, a theoretical refinement. Social Responsibility Journal. https://doi.org/10.1108/SRJ-05-2021-0180 [In English]
9.Wickert, C. (2021). Corporate social responsibility research in the Journal of Management Studies: A shift from a business‐centric to a society‐centric focus. Journal of Management Studies, 58(8). https://doi.org/10.1111/joms.12775 [In English]
10.Dahlsrud, A. (2008). How corporate social responsibility is defined: An analysis of 37 definitions. Corporate Social Responsibility and Environmental Management, 15, 1–13. [In English]
11.Bezzubko, L., Polozhentsev, D., & Akopov, S. (2024). Korporatyvna sotsialna vidpovidalnist biznesu: suchasni formy i osoblyvosti [Corporate social responsibility of business: Modern forms and features] [In Ukrainian]. Naukovi innovatsii ta peredovi tekhnolohii, 3(31), 715–726.
12.Bilyk, R., & Varvus, A. (2023). Sotsialna vidpovidalnist biznesu yak osnova bezpeky pidpryiemnytstva v suchasnykh umovakh [Social responsibility of business as the basis of business security in modern conditions] [In Ukrainian]. Ukrainian Journal of Applied Economics and Technology, 8(3), 318–323.
13.Zaman, R., Jain, T., Samara, G., & Jamali, D. (2022). Corporate governance meets corporate social responsibility: Mapping the interface. Business & Society, 61(3), 690–752. https://doi.org/10.1177/0007650320982421 [In English]
14.Maliuta, L. (2018). Paradyhma zabezpechennia ekonomichnoi bezpeky promyslovykh pidpryiemstv v umovakh instytutsiinykh transformatsii suspilstva: monohrafiia [The paradigm of ensuring the economic security of industrial enterprises in the conditions of institutional transformations of society: Monograph] [In Ukrainian]. Ternopil: V.A. Palanytsia FOP.
15.Zavidna, L., Trut, O., Slobodianiuk, O., Voronenko, I., & Vartsaba, V. (2022). Application of anti-crisis measures for the sustainable development of the regional economy in the context of doing local business in a post-COVID environment. International Journal of Sustainable Development and Planning, 17(5), 1685–1693. https://doi.org/10.18280/ijsdp.170535 [In English]
16.Arefieva, O. V., Miahkykh, I. M., & Shkoda, M. S. (2019). Diagnostics of external environment effects upon enterprise competitive positions in the context of its economic security. Bulletin of the Kyiv National University of Technologies and Design. Series: Economic Sciences, 135(3), 8–17. [In Ukrainian]
17.Saprykina, M. (2022). Tendencies in corporate social responsibility in 2022. Retrieved from https://csr-ukraine.org/articles/trendi-korportivnoi-socialnoi-vidp/ [In English]
18.Kyiv School of Economics. (2024). Report on direct damage to infrastructure from the destruction caused by Russia's military aggression against Ukraine as of the beginning of 2024. Retrieved from https://kse.ua/wp-content/uploads/2024/04/01.01.24_Damages_Report.pdf [In Ukrainian]
19.National Bank of Ukraine. (2024). Macroeconomic indicators. Retrieved from https://bank.gov.ua/ua/statistic/macro-indicators [In Ukrainian]
20.State Statistics Service of Ukraine. (2024). Enterprise activity. Retrieved from https://www.ukrstat.gov.ua/ [In Ukrainian]
21.Sustainability of Ukrainian business during the war: What the CSR Index 2023 showed. (2024). Retrieved from https://thepage.ua/ua/rating/stalist-ukrayinskogo-biznesu-pid-chas-vijni-sho-pokazav-indeks-ksv-2023 [In Ukrainian]
22.Zavidna, L., Boyko, V., & Kolesnikova, K. (2019). Suchasna paradyhma upravlinnia stratehichnym rozvytkom pidpryiemstva [Modern paradigm of management of strategic development of the enterprise] [In Ukrainian]. Strategic Management: Global Trends and National Peculiarities. Collective Monograph, 544–564. Retrieved from http://hdl.handle.net/123456789/3388
23.Zavidna, L., Kyrych, N., & Mykolaichuk, I. (2019). Rozvytok pidpryiemstva yak efektyvna platforma rezultatyvnosti ekonomichnoi systemy [Development of enterprise as an effective platform of economic system performance] [In Ukrainian]. Socio-Economic Problems and the State, 20(1), 118–130. Retrieved from https://doi.org/10.33108/sepd2019.01.118
24.Kolesnyk, M., Mykolaichuk, I., Kovalenko, Y., Sylkina, Y., Komandrovska, V., & Velychko, O. (2022). Social responsibility as a corporate strategy of the enterprise. AD ALTA-Journal of Interdisciplinary Research, 12(2), 216–222. Retrieved from https://www.magnanimitas.cz/ADALTA/120231/PDF/120231.pdf [In English]
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Zavidna, L., & Maliuta, L. (2024). Corporate social responsibility as a key tool of economic business security during war. International Interdisciplinary Scientific Journal "Expert", 1(4), 20–34. https://doi.org/10.62034/2815-5300/2024-v1-i4-002
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Zavidna, L., & Maliuta, L. (2024). Corporate social responsibility as a key tool of economic business security during war. International Interdisciplinary Scientific Journal "Expert", 1(4), 20–34. https://doi.org/10.62034/2815-5300/2024-v1-i4-002
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