Archive Issue
International Interdisciplinary Scientific Journal "Expert"
Volume 2, Issue 1 (2025)
Language of the original article: English
ABSTRACT. The article examines the challenges faced by Ukrainian enterprises operating under prolonged conditions of full-scale military aggression, which has triggered systemic economic risks, a sharp decline in consumer demand, and reduced innovation activity. In this context, effective crisis management strategies acquire particular importance as key instruments for ensuring operational stability, financial resilience, and the long-term development of enterprises.
The study identifies three key aspects of crisis management: conceptual, strategic, and methodological. Their interaction enables the formation of a flexible enterprise behavior model under conditions of instability, supports the maintenance of competitive positions, and contributes to the minimization of financial losses. Various crisis management models are analyzed, revealing their variability depending on the duration, scale, and consequences of crisis phenomena.
To identify threats as a component of crisis management guidelines, machine learning algorithms and predictive business analytics based on management reporting systems (ORS, RFID, GDS, HMS) are applied. Based on expert analysis, the degree of threat impact and the timing of risk manifestation are determined. To define preventive measures and ensure rapid response to potential losses, risks are ranked according to their impact level and time horizon, a risk assessment scale is developed, and correlations between threats are calculated. The strength of correlation relationships significantly influences managerial decision-making and strategic planning under uncertainty, facilitating targeted and purposeful adjustments of current revenue planning indicators.
In accordance with the identified threats and risks, a matrix of crisis exit and stability recovery strategies is constructed. The research results contribute to the development of theoretical foundations and practical recommendations aimed at strengthening financial resilience, enhancing the effectiveness of managerial decisions, and ensuring the sustainable long-term development of enterprises.
Keywords: crisis management, threats; crisis phenomena, risk management, anti-crisis framework, economic stability, financial resilience, strategies.
2. Namliiev, Ye., & Katsytska, H. (2023) Peculiarities of functioning of the entrepreneurial sector in the conditions of financial and economic crisis and formation of the mechanism of anti-crisis management. Kyiv Economic Scientific Journal, 2, 26–33. DOI: https://doi.org/10.32782/2786-765X/2023-2-4 [in Ukrainian].
3. Namliiev, Ye., & Kopech, A. (2024) Anti-Crisis Policy Strategies as a Means of Ensuring the Economic Security of Enterprises. Kyiv Economic Scientific Journal, (4), 157-163. DOI: https://doi.org/10.32782/2786-765X/2024-4-22 .
4. Mishchanin, O. O. (2025). Diagnostics of enterprise financial stability in the process of forming a crisis management strategy. Finance of Ukraine, 2, 88–97. [in Ukrainian].
5. Zavidna, L. (2020) Model of financial strategy the development of an enterprise. Еconomic professional scientific and practical journal «Black Sea Economic Studies», 50 (2). 13–18. DOI: https://doi.org/10.32843/bses.50-31. [in Ukrainian].
6. Hryn, V. M. (2024). Crisis management of an enterprise: modern approaches and tools. Economics and Management Organization, 3, 17–26. [in Ukrainian]
7. Zavidna, L., Mykolaichuk, I. & Namliiev, Y. (2024). Business Restructuring as a Strategy for Enterprise Adaptation to Changes in War Conditions. International Interdisciplinary Scientific Journal "Expert", 1(3), 5-28. DOI: https://doi.org/10.62034/2815-5300/2024-v1-i3-001.
8. Zavidna Liudmyla, Trut Olha, Slobodianiuk Olha, Voronenko Iryna, Vartsaba Vira. (2022). Application of Anti-Crisis Measures for the Sustainable Development of the Regional Economy in the Context of Doing Local Business in a Post-COVID Environment. International Journal of Sustainable Development and Planning, 17, 5, 1685-1693. DOI: https://doi.org/10.18280/ijsdp.170535 .
9. Organisation for Economic Co-operation and Development (OECD). Strengthening Business Resilience through Digital Transformation. Paris: OECD Publishing, 2021. Retrieved from https://www.oecd.org
10. Organisation for Economic Co-operation and Development (OECD). Digital Tools for Crisis Response in Enterprises. Paris: OECD Publishing, 2024. Retrieved from https://www.oecd.org
11. Puzyrov, O. O. (2025). Crisis management models in the activities of integrated business structures. Bulletin of Economic Science of Ukraine, 4, 31–38. [in Ukrainian].
12. Zavidna , L., Dergach , A., & Soroka , L. (2025). The Mechanism of Post-Crisis Business Model Transformation: From Dynamic Capabilities to Sustainable Scaling. Current Problems of Sustainable Development, 2(8), 306-314. DOI: https://doi.org/10.60022/2(8)-39S [in Ukrainian].
13. Bjudzinsky, O. O. (2025). The role of strategic management in the enterprise crisis management system. Economic Bulletin of the University, 1, 54–62. [in Ukrainian].
14. Lemish, K. M., Tokarenko, O. I., & Cheremisina, T. V. (2016). Anticrisis planning in the enterprise management system. Eastern Europe: Economy, Business and Management, (5), 149–153. Retrieved from https://easterneurope-ebm.in.ua/journal/5_2016/30.pdf [in Ukrainian].
15. Zavidna, L., Kolesnikova, K., Barna, M., Shelemetieva, T., & Lanytsia, I. (2025). Integrated Strategic Models for the Post-War Recovery of Ukraine's Hospitality and Tourism Industry. OIDA International Journal of Sustainable Development, 18 (10), 29-40. Retrieved from https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5278223
16. Holey, Yu. (2023). The interrelation of crisis management and controlling in enterprise management systems. Economic Space, 183, 46–50. https://doi.org/10.32782/2224-6282/183-7
17. Piletska, S. T., Kopcha, Yu. Yu., & Kamyshna, S. Yu. (2022). Controlling in the system of crisis management. Economic Bulletin of Donbas, 1(67), 52–58. [in Ukrainian].
18. Kotov, B. V. (2023). Entrepreneurial risk management: Dissertation for the degree of Doctor of Philosophy in specialty 076 – Entrepreneurship, Trade, and Exchange Activities. National University “Odessa Polytechnic,” Odessa, 278 p.
ABSTRACT. The article examines the challenges faced by Ukrainian enterprises operating under prolonged conditions of full-scale military aggression, which has triggered systemic economic risks, a sharp decline in consumer demand, and reduced innovation activity. In this context, effective crisis management strategies acquire particular importance as key instruments for ensuring operational stability, financial resilience, and the long-term development of enterprises.
The study identifies three key aspects of crisis management: conceptual, strategic, and methodological. Their interaction enables the formation of a flexible enterprise behavior model under conditions of instability, supports the maintenance of competitive positions, and contributes to the minimization of financial losses. Various crisis management models are analyzed, revealing their variability depending on the duration, scale, and consequences of crisis phenomena.
To identify threats as a component of crisis management guidelines, machine learning algorithms and predictive business analytics based on management reporting systems (ORS, RFID, GDS, HMS) are applied. Based on expert analysis, the degree of threat impact and the timing of risk manifestation are determined. To define preventive measures and ensure rapid response to potential losses, risks are ranked according to their impact level and time horizon, a risk assessment scale is developed, and correlations between threats are calculated. The strength of correlation relationships significantly influences managerial decision-making and strategic planning under uncertainty, facilitating targeted and purposeful adjustments of current revenue planning indicators.
In accordance with the identified threats and risks, a matrix of crisis exit and stability recovery strategies is constructed. The research results contribute to the development of theoretical foundations and practical recommendations aimed at strengthening financial resilience, enhancing the effectiveness of managerial decisions, and ensuring the sustainable long-term development of enterprises.
Keywords: crisis management, threats; crisis phenomena, risk management, anti-crisis framework, economic stability, financial resilience, strategies.
References
1. Tokmakova, I., Panchenko, A., Kurhuzova, N. (2022) Crisis Management Strategies in Modern Enterprises. Journal of Management and Business Research, 15, 2, 45–53. [In English].2. Namliiev, Ye., & Katsytska, H. (2023) Peculiarities of functioning of the entrepreneurial sector in the conditions of financial and economic crisis and formation of the mechanism of anti-crisis management. Kyiv Economic Scientific Journal, 2, 26–33. DOI: https://doi.org/10.32782/2786-765X/2023-2-4 [in Ukrainian].
3. Namliiev, Ye., & Kopech, A. (2024) Anti-Crisis Policy Strategies as a Means of Ensuring the Economic Security of Enterprises. Kyiv Economic Scientific Journal, (4), 157-163. DOI: https://doi.org/10.32782/2786-765X/2024-4-22 .
4. Mishchanin, O. O. (2025). Diagnostics of enterprise financial stability in the process of forming a crisis management strategy. Finance of Ukraine, 2, 88–97. [in Ukrainian].
5. Zavidna, L. (2020) Model of financial strategy the development of an enterprise. Еconomic professional scientific and practical journal «Black Sea Economic Studies», 50 (2). 13–18. DOI: https://doi.org/10.32843/bses.50-31. [in Ukrainian].
6. Hryn, V. M. (2024). Crisis management of an enterprise: modern approaches and tools. Economics and Management Organization, 3, 17–26. [in Ukrainian]
7. Zavidna, L., Mykolaichuk, I. & Namliiev, Y. (2024). Business Restructuring as a Strategy for Enterprise Adaptation to Changes in War Conditions. International Interdisciplinary Scientific Journal "Expert", 1(3), 5-28. DOI: https://doi.org/10.62034/2815-5300/2024-v1-i3-001.
8. Zavidna Liudmyla, Trut Olha, Slobodianiuk Olha, Voronenko Iryna, Vartsaba Vira. (2022). Application of Anti-Crisis Measures for the Sustainable Development of the Regional Economy in the Context of Doing Local Business in a Post-COVID Environment. International Journal of Sustainable Development and Planning, 17, 5, 1685-1693. DOI: https://doi.org/10.18280/ijsdp.170535 .
9. Organisation for Economic Co-operation and Development (OECD). Strengthening Business Resilience through Digital Transformation. Paris: OECD Publishing, 2021. Retrieved from https://www.oecd.org
10. Organisation for Economic Co-operation and Development (OECD). Digital Tools for Crisis Response in Enterprises. Paris: OECD Publishing, 2024. Retrieved from https://www.oecd.org
11. Puzyrov, O. O. (2025). Crisis management models in the activities of integrated business structures. Bulletin of Economic Science of Ukraine, 4, 31–38. [in Ukrainian].
12. Zavidna , L., Dergach , A., & Soroka , L. (2025). The Mechanism of Post-Crisis Business Model Transformation: From Dynamic Capabilities to Sustainable Scaling. Current Problems of Sustainable Development, 2(8), 306-314. DOI: https://doi.org/10.60022/2(8)-39S [in Ukrainian].
13. Bjudzinsky, O. O. (2025). The role of strategic management in the enterprise crisis management system. Economic Bulletin of the University, 1, 54–62. [in Ukrainian].
14. Lemish, K. M., Tokarenko, O. I., & Cheremisina, T. V. (2016). Anticrisis planning in the enterprise management system. Eastern Europe: Economy, Business and Management, (5), 149–153. Retrieved from https://easterneurope-ebm.in.ua/journal/5_2016/30.pdf [in Ukrainian].
15. Zavidna, L., Kolesnikova, K., Barna, M., Shelemetieva, T., & Lanytsia, I. (2025). Integrated Strategic Models for the Post-War Recovery of Ukraine's Hospitality and Tourism Industry. OIDA International Journal of Sustainable Development, 18 (10), 29-40. Retrieved from https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5278223
16. Holey, Yu. (2023). The interrelation of crisis management and controlling in enterprise management systems. Economic Space, 183, 46–50. https://doi.org/10.32782/2224-6282/183-7
17. Piletska, S. T., Kopcha, Yu. Yu., & Kamyshna, S. Yu. (2022). Controlling in the system of crisis management. Economic Bulletin of Donbas, 1(67), 52–58. [in Ukrainian].
18. Kotov, B. V. (2023). Entrepreneurial risk management: Dissertation for the degree of Doctor of Philosophy in specialty 076 – Entrepreneurship, Trade, and Exchange Activities. National University “Odessa Polytechnic,” Odessa, 278 p.
© 2025 The Author(s)
This work is licensed under the Creative Commons Attribution 4.0 International (CC BY 4.0).
Zavidna, L., Namliiev, Y., & Dudukalova, O. (2025). FORMULATING A CRISIS MANAGEMENT STRATEGY FOR AN ENTERPRISE. International Interdisciplinary Scientific Journal “Expert”, 2(1), 46–53. https://doi.org/10.62034/2815-5300/2025-v2-i1-004
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Zavidna, L., Namliiev, Y., & Dudukalova, O. (2025). FORMULATING A CRISIS MANAGEMENT STRATEGY FOR AN ENTERPRISE. International Interdisciplinary Scientific Journal “Expert”, 2(1), 46–53. https://doi.org/10.62034/2815-5300/2025-v2-i1-004.
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